Facebook Local will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific.It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.

Key Features:

• Unique Social Media Strategy: Content Strategy, Brand Analysis, Competitor Analysis
• Facebook Page Setup and Local Business Verification (Cover Photos, text)
• Facebook campaign created specifically for small businesses, optimized to drive foot traffic and gain awareness within the immediate vicinity of the small business
• Highly collaborative – tailored content based on the promos of the small business for the month. Email sent every month to the digital agency for information for the month.
• Localized audiences researched and targeted for their high-affinity with the product or service the small business offer via proprietary affinity targeting based on audience engagement data
• Built-in ad budget to boost each post to the unique audience, build audience, and guaranteed reach and impressions per post
• Monthly Facebook performance report, including content report, audience report, and local reach report

• Social Media Strategy for Facebook (first month)
• 12 original, high-quality graphics every month created for the small business
• Custom design, 100% original, created specifically for the end-client
• Two localized tailored audiences crafted via 4C Insights
• Monthly Facebook Performance Report

1. Who is this product for?

• This product is primarily best for small businesses (B2Cs) who can attract local foot traffic (such as restaurants, barbers) or businesses who are location-specific, home-service (plumbers, gardeners).

• Facebook Local provides high-quality creatives that delivers on the brand’s main message, regardless if it’s for trial, consideration, awareness, or retrial. Each post is then targeted to a specific localized audience crafted from our industry data partners. We then boost each post for a certain amount to guarantee the reach.

• Facebook’s strength in advertising comes with its ability to hone in on people who are most likely to respond well on certain ads.
• Facebook is able to do this by creating “Audiences” based on interests and then “Targeting” these audiences and attaching other relevant factors such as platforms, behaviors, demographics to create a more in-depth audience.
• To identify the best audience for your clients, we go a step further by using our partner industry data research tools to create the best audiences. Using analysis of interactions over social media, we create “Affinities” which is essentially levels of interest to a brand based on actual activity on Facebook. This allows us to create a much more powerful audience set and much better targeting which then makes our ad spends efficient and our delivery of the message better.