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How To Use Video For SEO

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How To Use Video For SEO

If content is king, video content is the biggest king of them all. Let’s face it: not everyone enjoys reading. For that reason, video content is becoming more and more of a staple in the online world. In fact, Cisco predicts that 80% of the world’s Internet traffic will be video by the year 2019. As it is, mobile video traffic comprises 55% of mobile traffic currently.

Obviously, video is an important part of the Internet, and that will only increase exponentially in the following years. Now is the time to start making quality videos to reach your target audience. Here are 3 tips to get you started:

  1. Hire a Professional Videographer. It may be a bit more expensive, but your videos are oftentimes the first contact someone will have with your brand. They need to be high-quality. The sound needs to be clear, and the video needs to be edited properly in order to look professional. The results of using a professional videographer are exponentially better than trying to shoot your own video using a GoPro. Most videographers charge around $500 for a half day’s work. But it’s worth it: the more professional your videos are, the better it reflects on your company.

2. Create a YouTube Channel and Post Regularly. The benefits of using YouTube to market your company simply cannot be stressed enough. More than a billion (yes, with a B), users visit YouTube every month. The amount of Internet traffic YouTube commands is unparalleled. Plus, Google owns YouTube and places a high emphasis on ranking websites that link to YouTube videos. So, posting videos to YouTube and linking to them on your site can dramatically improve your site’s ranking.

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Posting videos to YouTube and linking to them on your site can dramatically improve your site's ranking.

3. Answer People’s Questions. When crafting any sort of content, including videos, try and put yourself in your audience’s shoes. What questions do they have? What problems do they need help solving? Answering these questions in a short, engaging, high-quality video can really help your company connect with its target audience. Plus, it makes you look like the go-to expert in your field.

We hope you are excited about the power of video to help promote your company and increase your search engine ranking. If you’d like to get some more in-depth advice about using videos, get in touch with us. Otherwise, stay tuned for our next blog post!

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